Our creative book is hot off the press and ready to send to you. It beautifully illustrates our thoughts on the best ways to get creative. We draw inspiration from many unexpected sources.

For instance, notorious world boxing champion, Mike Tyson, may not be the first name that springs to mind when formulating a company marketing strategy. His words, though, may just help when push comes to shove.

Iron Mike is quoted as saying “Having a plan is great until you get punched in the face”. In a business sense this relates to the fact that something will always pop up and challenge even the best laid plans. You need to test and learn as you go. Adapt and prosper. You should always plan change within your strategy.

Another great thought is “You can’t wait for inspiration. You have to go after it with a club”. This is an idea adapted from an original phrase by American novelist, Jack London. As primitive and perhaps obvious as this may sound, it’s true – great ideas rarely come along uninvited. You have to hunt them down with undying determination.

We propose that being creative is all about asking ‘What if?’ What if we decided to slide down ladders and slither up snakes? Sometimes going against common wisdom can make you stand out from the crowd and achieve remarkable results.

We also explore the notion of right brain thinking. It’s true that the brain is split into left and right sections, but it’s now considered a myth that people fall into one category or the other. When we engage our full mental capabilities, the possibilities can be mind blowing. We believe everybody can be creative, no matter what your job title is.

Now you can learn even more ways to get creative with a copy of our book. Send us an email and we’ll get one out to you.