With Google being the most used search engine in the world, it accounts for 76% of global searches across all search engines. Within the UK, Google has the highest market share by far, with 87.5% of all search engine users preferring the giant.

Despite these impressive facts and immense opportunity for businesses to tap into these vast search engine volumes, ranking on Google has become more sophisticated over the last decade. In fact, it can take months before you can prove your website worthy to the search engine with an effective SEO plan. Nevertheless, this doesn’t mean that you can’t have instantaneous results such as clicks and phone calls for your business from the search engine.

This is where Google Ads come in. Google Ads is an advertising platform offered by Google to allow businesses to bid on search terms such as “marketing agency in Ipswich” to target an audience that will be interested and searching for the products and services they offer. It is a pay-per-click service model that allows you to create and run ads that are then displayed on the top pages of Google’s search results. You only pay when someone clicks on your ad. This gives your business an immediate boost with free eyeballs from the right customers, and you only pay for actionable results.

One of the other main advantages of Google Ads is that it is straightforward to measure and control with Google’s dashboard that tracks the number of clicks, impressions and phone calls your business has received. It can also challenge your competitor’s successful SEO campaign by getting you straight to the top of search results.

In addition to precise measurement, Google Ads also offers you immense flexibility and control as you can quickly turn your ads on and off. You can also control daily and monthly spends and even utilise advanced settings like detailed demographic targeting to narrow your audience further down by age, interests and the time of day they might be using the search engine.

Currently, Google is offering free credit to new customers to spend up to £75 on ads, i.e. if you spend £25 of your budget first. To help claim this offer, set up your Google ads account and ads, please feel free to get in touch with our digital marketing team for guidance. If you have a Google Ads campaign already running, we can help optimise it for more conversions by emphasising what’s working best and tweaking what’s not.